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Oman's first Hyundai Digital City Store opens in Al Araimi Boulevard Mall

August 2019

OTE Group and Hyundai Motor Company have opened the first Hyundai City Store in Oman, at Al Araimi Boulevard Mall. The showroom was recently inaugurated by Mike Song, Head of Operations for Hyundai Middle East & Africa, and Sheikh Saad Suhail Bahwan, Chairman, OTE Group.

The innovative showroom located in the ground floor of the new Al Araimi Boulevard mall, offers a unique virtual experience, with visitors able to explore a variety of Hyundai models and options in a personalized, high-tech environment. The store is a first-of-its-kind in Oman by any auto brand. It will provide, customers especially tech-savvy youth, with a unique digital car buying experience. In fact it will be offering an entirely new car buying experience!

The innovative automotive retail concept, pioneered by Hyundai, will feature 3D technology and enhances the car buying experience. It uses touchscreens and digital devices to allow visitors to browse 3D models of Hyundai products, book a test-drive, and buy a new car - all at the touch of a button.

Prospective customers will be able to go through an easy to use dashboard which will enable them to shortlist a model, can go through the functions, features, specifications and also get an email about their preferred model - all these at their leisure and convenience.

"The Hyundai City Store revolutionizes the car buying experience for a digital age, using technology to bring our brand into a unique retail setting," said Mike Song. "This new way of exploring our superb range of new cars has proved extremely popular with customers worldwide, and reflects Hyundai's commitment to using innovative technology in every aspect of our operations.

This new initiative is another example of OTE Group's commitment to enhancing the Hyundai brand in Oman by offering newer experiences appealing to the millennial customers of today, and also go one more step to put a smile on the face of the customer, said Saad Suhail Bahwan.

Along with the inauguration of the digital City Store, two all-new models have also been unveiled - the Kona, a subcompact SUV, and the new flagship premium, three-row Palisade SUV.

The all-new KONA is a perfect companion for young and more style-conscious customers with an active urban lifestyle. The car, named after the Kona district in Hawaii, offers four-wheel drive, 7-speed DCT transmission and Hyundai's latest powertrains. The expressive and powerful all-new Kona has been sweeping multiple awards across the globe, including the top three worldwide renowned design awards.

The all-new Palisade, a bold midsize SUV with all-road capability, offers exceptional comfort, technology, and safety, along with large and flexible interior space, comfortable seating for up to eight people and ample cargo space. Technology features include a 10-inch navigation display, wireless charging, seven USB outlets, second-row ventilated seats, shift-by-wire, and innovative roof-based diffuser vents. Hyundai SmartSense safety technology and a variety of advanced safety technologies comes standard on every Palisade.

These new models are currently on display at the Hyundai City Store. Together, the new models and new customer experience reflect Hyundai's ability to understand people's desires and respond quickly to the changing needs of its customers. Hyundai's offering of futuristic global design and cutting-edge technology has touched the hearts of millions of customers worldwide, and the company is moving fast towards becoming the most beloved brand across the globe.

Hyundai Motor Company provides new values and experiences to customers of today, that are unique to the brand and also go beyond what customers expect by combining exceptional performance with reasonable price and emotional elegance. With many high-value propositions as standard offering, most Hyundai models remain among the top-shopped vehicles in their respective segments. They not only offer great value for the initial buyer, but also remain in high demand on the used car market.

Hyundai has a strong presence in the passenger vehicles category in Oman, with its wide range of Sedans and SUVs offered with various engine choices and trim options. Hyundai offers an array of sedans in Oman including: Grand i10, Accent, Elantra, Sonata & Azera, while trend setters for the modern youth continue to be the Veloster & Veloster Turbo. Ioniq, Hyundai Motor's innovative Hybrid model, delivers an inspiring design and driving experience, coupled with the latest in safety and convenience technologies. It is an appealing choice for a wide range of buyers who seek environmentally conscious mobility. Hyundai's SUV range is extensive and offers exciting style, versatility, space and comfort. The line-up includes the all-new Kona, Creta, Tucson, Santa Fe, Grand Santa Fe, and the all-new Palisade, each designed to fulfil practical requirements.

OTE Group is the distributor for Hyundai in Oman. With a nationwide network of showrooms and service centers, OTE Group ensures that Hyundai customers are never far from getting high-quality service. For more details please contact 800-50003.